The hCG diet is not a new concept; although it may seem to be, since it is the latest fad diet to steal the attention of Americans seeking weight-loss nirvana.
However, hCG (human chorionic gonadotropin) – the “hormone of pregnancy” – became a dietary solution in the 1950s, when obesity researcher, Dr. Albert T.W. Simeons of the Salvatore Mundi International Hospital in Rome published his research, Pounds and Inches, describing the efficacy of hCG as a weight loss supplement when coupled with a restrictive diet.
The diet did not gain much traction and quickly fell out of popularity in the 1960s. It found its way back into the mainstream in 2007, when an infomercial marketer touted its benefits in a book. Until recently, you could not avoid the billboards, radio ads and late-night TV commercials promising a truly slimmer waistline in a matter of days through the hCG diet.